Destilate Brand Identity
Old Well Gin No. 5
BRAND IDENTITY AND PACKAGING DESIGN FOR DESTILATE.
A full brand identity and packaging system developed for Old Well Gin No. 5 — a small-batch gin distillery with a focus on craft and character.
The visual identity combines hand-drawn illustration with bold typography to create a label that feels both premium and raw. The tiger illustration — rendered in a dense, etching-like style — anchors the brand’s identity and appears across bottles, secondary packaging, and promotional materials.
The color palette of deep cobalt blue and off-white creates strong shelf presence while nodding to the gin’s craft production process. Every element was designed to feel hand-made without sacrificing legibility or elegance.